Apple has reportedly pulled out of negotiations for the NFL Sunday Ticket package, after originally being considered the frontrunner, according to Dylan Byers at Puck News.
Earlier in the year, it seemed like Apple was nearing a deal with multiple reports of top Apple execs Eddy Cue sweet-talking NFL heads at meetings, having already struck sports streaming deals with Major League Baseball and Major League Soccer. But as talks dragged on with the NFL, Apple appeared to balk back at some of the contract’s limitations.
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