Back in the 1980s, Apple poached John Sculley from Pepsi. Now for 2022, Apple Music is replacing the soft drink firm as sponsor of what the NFL claims is "the most-watched musical performance of the year."In February 2022, Pepsi pulled out of sponsoring the halftime show, though it will continue to sponsor the NFL. NBC Sports reported then that the NFL was looking for a replacement willing to sponsor the show for between $40 million and $50 million per year.Now while it has not disclosed any of the terms of the deal, the NFL has announced that Apple Music will sponsor the 15-minute show.Read more
