09.08.2022 20:09 Uhr, Quelle: 9to5Mac

Small businesses push back on Apple’s privacy changes around advertising

With iOS 14.5, Apple introduced its App Tracking Transparency to help users choose whether they wanted to be tracked or not by apps and advertisers. Ever since then, the company is making tons of privacy changes to ensure users have better control of their data. With that, Facebook and other companies are losing money with their advertisement initiatives. But, apart from the big players, small businesses are also suffering from these changes, according to a new study. more…

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