In the wake of new privacy concerns post-Roe, the FTC has warned companies and data brokers that it would crack down on any misuse of health and location data. The agency stopped short of detailing any new steps to safeguard sensitive reproductive health data but stressed it would hunt down companies that break existing data privacy laws. In a new blog post, the FTC wrote that it was “committed to using the full scope of its legal authorities” to safeguard consumer privacy. It also noted that apps that track periods and fertility, as well as any product that collects health or location data could expose individuals to harm, particularly those seeking abortions.“The Commission is committed to using the full scope of its legal authorities to protect consumers’ privacy. We will vigorously enforce the law if we uncover illegal conduct that exploits Americans’ location, health, or other sensitive data. The FTC’s past enforcement actions provide a roadmap for firms seeking to com
