The latest market intelligence data on the wireless in-ear headphone market showed that AirPods shipments grew 3% year-on-year in the first quarter of this year, but the fastest growth was seen in Beats products.
The technical term for the market in which AirPods compete is TWS (true wireless stereo), which is a rubbish name as really it refers to self-contained in-ear wireless headphones. This includes Beats Studio Buds, Beats Fit Pro, and Powerbeats Pro, but excludes Beats Flex, as anything with a neckband/external components is not self-contained …
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