26.04.2022 19:54 Uhr, Quelle: MacMinute

Study: Apple hasn’t benefited from its App Tracking Transparency feature

An Apple-commissioned report by Kinshuk Jerah, Professor of Business, Marketing Division, Columbia Business School, says the tech giant hasn’t seen any significant financial gains from its App Tracking Transparency (ATT) that debuted last year.  The report, dubbed “Mobile Advertising and the Impact of Apple’s App Tracking Transparency Policy,” is designed to counter accusations that Apple […]

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