03.03.2022 23:00 Uhr, Quelle: Macrumors

Disney Might Launch Cheaper, Ad-Supported Version of Disney+

Disney is considering launching a cheaper, ad-supported version of the Disney+ streaming service in the United States, reports The Information. A more affordable subscription tier could boost subscriber growth, which The Information says has started to slow. Disney had more than 118 million subscribers in November, at the two year mark after the service launched, and it is now at over 130 million subscribers. Disney expects to have 230 to 260 million paid subscribers by 2024. Other entertainment companies like Discovery, NBCUniversal, WarnerMedia, and Paramount have launched ad-supported subscription tiers to offer content at multiple price points. Right now, Disney+ is priced at $7.99 per month or $79.99 per year, and an ad-based tier would be cheaper than that. Discovery+ and Paramount+ offer ad-supported tiers priced at $4.99, so Disney could potentially do something similar, allowing it to boost revenue to offset programming costs. Disney plans to spend at least $8 billion per year on Disney+ by 2024,

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