22.11.2021 18:36 Uhr, Quelle: Engadget

Twitter starts experimenting with shopping features in livestreams

After its first serious foray into e-commerce this past summer, Twitter has started testing a new live shopping experience. The feature essentially allows users to both watch a broadcast and shop at the same time. The first live shopping stream will debut on November 28th at 7PM ET when Walmart hosts a Cyber Week-themed livestream with Jason Derulo. The songwriter will spend about 30 minutes talking about a variety of products, including electronics and home decor.“Livestreaming on Twitter gives businesses the power to engage with their most influential fans, and adding the ability to shop into this experience is a natural extension to attracting and engaging with receptive audiences,” Twitter said of the feature.Twitter has also started testing a “Shopping Manager” it says will help with the merchant onboarding experience. Additionally, the company is expanding the availability of the “Shop Module.” First announced in July, the tool allows brands and businesses to add a ca

Weiterlesen bei Engadget

Digg del.icio.us Facebook email MySpace Technorati Twitter

JustMac.info © Thomas Lohner - Impressum - Datenschutz