02.11.2021 09:19 Uhr, Quelle: iPhoneBlog.de

(Werbe-)Tracking: Opt-in führt zu Einbußen im Werbegeschäft

Apple’s decision to change the privacy settings of iPhones caused an estimated $9.85bn of revenues to evaporate in the second half of this year at Snap, Facebook, Twitter and YouTube, as their advertising businesses were shaken by the new rules. Apple introduced its App Tracking Transparency policy in April, which forced apps to ask for…

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