Apple on Wednesday launched in-app events, a new App Store feature that allows developers to create and promote special events like game tournaments, live sports, movie premieres and more.The first batch of in-app events are now live on the App Store, with Apple touting the new feature in a Today feed post and email correspondence to customers.New cards that appear in the App Store iOS 15 and iPadOS 15 advertise in-app events, allowing users to navigate directly to ongoing events if the host app is installed. Event information and an option to download supporting apps are also provided through the card interface.Read more
