14.01.2008 16:21 Uhr, Quelle: Engadget

Microsoft and MediaCart prepping self-checkout carts, with RFID, video and grocery lists for good measure

Filed under: Misc. Gadgets We've heard plenty of these initiatives before, but with the likes of Microsoft pushing the tech, it might not be too long before we're all pushing a super-connected shopping cart down the aisle. Microsoft's aQuantive acquisition last year has the company looking to new ad venues, and apparently shopping carts are one of those. Microsoft has been working with a company called MediaCart which builds a cart-mounted computer that helps consumers navigate the store, and then checks them out when they're done. Microsoft wants to bring video ads into the mix, and the companies will start testing out the carts

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