Apple was able to avoid chip shortages plaguing other smartphone OEMs, allowing for the iPhone to grow by 74% in the premium segment.iPhone 12 demand gives Apple lead position in market share for premium smartphonesA redesigned iPhone 12 coupled with 5G demand drove upgrades through Q2 2021. As a result, Apple captured 57% of the >$400 smartphone market share and close to 75% of the >$800 market thanks to strong demand for iPhone 12 Pro and iPhone 12 Pro Max.Read more
