25.08.2021 16:36 Uhr, Quelle: Macrumors

iPhone Serves as Gateway to iPad and Apple Watch Sales, but Mac, Apple TV, and HomePod Lag Behind

The iPhone has failed to serve as a gateway product to the Mac, Apple TV, and HomePod for over 50 percent of ‌iPhone‌ users, while the iPad, Apple Watch, and AirPods have seen considerably better popularity among ‌iPhone‌ owners, according to data gathered by Consumer Intelligence Research Partners (CIRP). The device ownership of ‌iPhone‌ buyers (twelve months ending June 2021). The CIRP investigation sought to ascertain the extent to which ‌iPhone‌ users have bought other Apple devices, given the fact that Apple seeks to cross-sell its entire product line to its core customers. The study highlighted a contrast between personal computers and tablets for most ‌iPhone‌ owners. While almost all ‌iPhone‌ users have a computer, only a 41 percent share of these users have a Mac, with the majority having a Windows or Google Chrome device instead. On the other hand, of the ‌iPhone‌ users that have a tablet, 84 percent own an ‌iPad‌. T

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