14.07.2021 17:27 Uhr, Quelle: AppleInsider

App Tracking Transparency having big impact on ad effectiveness

The majority of iPhone users are asking companies not to track them when faced with an App Tracking Transparency privacy prompt, according to new data.Credit: AppleInsiderAccording to mobile app analysis firm Branch, iPhone users are opting in to tracking just 25% of the time. That low number is causing advertisers to panic, Bloomberg reported Wednesday.Read more

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