Apple TV+ today announced its latest partnership deal. The company has signed a first-look deal for feature films with Imagine Entertainment, Ron Howard and Brian Grazer’s production company.
Before hiring Zack van Amburg and Jamie Erlicht from Sony to launch Apple’s original video content division, Apple was in talks to possibly acquire Imagine with Howard and Grazer taking the top jobs at Apple TV+. Howard and Grazer reportedly declined the role on good terms, with Apple and Imagine instead signing a first-look deal for documentary content. Today’s news expands Apple and Imagine’s partnership into all feature films.
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