From iPhone to iMac and environmental promises, Apple record breaking 2007In January 2007 Apple CEO Steve Jobs announced that his company would no longer be called Apple Computer Inc. Smoothing the way for the name change, Apple and Apple Corps resolved their differences and ended their ongoing trademark dispute on 5 February. The new name of Apple Inc set the precedent for a year in which Apple would transform itself from a computer and software manufacturer into a consumer electronics company.