Brazilian ice cream company Kibon has announced a promotion in which it will give away 10,000 iPod shuffles, hidden away inside “propsicles.” “It works like this: the consumer buys an Fruttare popsicle which comes in 10 different fruit flavors,” Mentor Muniz Neto, creative director for Bullet Brazil, said, “and may find an iPod Shuffle inside the package.” When faced with the challenge of hiding the prizes, the…
