ComScore published a recent study aiming to analyze keywords used by French, English and German customers when browsing the web for Christmas shopping season. The Wii captures the top position, with more than 4.9 millions searches, while the iPod secures the second position with "only" 3.5 millions hits. Then come Nintendo DS, SONY PSP and Apple iPhone.
This study illustrates how Apple and Nintendo have both released popular products on dedicated markets. Both companies have made the choice of friendly user interface, bringing ease of use and customer satisfaction instead of pure hardware performance; in other words, how to bring an enjoyable experience with a device, instead of being unable to use a feature-loaded product. Let's hope that this lesson delivered by both companies to the rest of the consumer electronic and entertainment industries will push other brands to integrate those factors in their future products.
[translation by Li
