Filed under: HDTV
EchoStar, the company that always should have been called DISH, is apparently now and finally going by the name of their flagship product, according to fairly momentus SEC filing. Officially re-dubbed DISH Network, the EchoStar name will live on in DISH's spun-off holding company, cleverly called the EchoStar Holding Company; EHC will operate as an independent business intended to be not at all owned by DISH (yet it will still remain under DISH CEO Charlie Ergen's executive command -- make sense out of that one), and will continue running the former EchoStar's non-satellite businesses, like
