Filed under: FeaturesEach week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.
Last week''s Switched On discussed some of the similarities and differences between Amazon's Kindle and the Sony Reader. Where the Kindle really sets itself apart, though, is more in the buying of books than reading them..The sleek Sony reader costs $100 less than the Kindle and relies on PC software for book purchases.The model for the Sony Connect integrated software and bookstore was the pairing of the iPod and i
