Podcasts have officially been around since 2003, but in the past few years, the medium has gone mainstream. It seems like every hit TV show has a podcast to go along with it. Topics that used to be niche can now have a global following. Regardless if a show is done by a mainstream media company or a one-person operation, anyone can have a podcast. There has been a lot of talk about Apple investing in original podcast content. Still, I think there is another way Apple could invest in the podcast industry: Building out the tools to enable business customers to use Apple Podcasts as a corporate training tool. more…
