In a new interview with Variety, Apple’s head of worldwide video programming Zac van Amburg and Jamie Erlicht discuss the Apple TV+ streaming service ahead of its November 1 launch.
The execs say that Apple TV+’s first year of programming is bigger than they thought it would be, with at least one new TV show or movie every month. They tease that the investment is only ramping up, with even higher total number of originals in the second year.
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