Apple wants to release Apple TV+ films first in movie theaters with a several-week exclusivity window according to the Wall Street Journal, before Apple’s originals would be offered on its online streaming service in the TV app.
The strategic move is aimed to attract top Hollywood directors and producers who still like to see their productions premiere in traditional theaters, and goes against the Netflix strategy which dictates that its content must be released on its service at the same time it airs in cinemas.
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