As we reported it couple of weeks ago, SONY decided to cut prices for existing PS3 models, as well as introducing a new aggressively priced entry-level PS3. In USA, SONY announced to have shipped 100,000 units within the first week following the launch of this campaign. This is almost the same figures for sales recorded for the entire month of September.
With this strategy, SONY expects to both compete with Microsoft and Nintendo on the game station market, as well as with Toshiba for the blue laser-based HD video market.
[translation by Linathael]
