13.11.2007 16:21 Uhr, Quelle: Engadget

Zune going easy on the launch, heavy on the ads

Filed under: Portable Audio, Portable Video Don't worry, you're not the only one 'round these parts that's wondering where all the fanfare went. Microsoft decided to do up the launch of its new Zunes without all the launch hullabaloo of the first time around, probably hoping the devices will speak for themselves -- which they seem to doing alright at so far. At the same time, the company is throwing three times the advertising dollars at the Zune this year according to the New York Post, to the tune of $27 millio

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