10.04.2019 12:28 Uhr, Quelle: MacMinute

Gartner: 100 million consumers will shop in AR online, in-store by 2020

Augmented reality (AR) and virtual reality (VR) have the potential to shake up the customer experience by individualizing retailers’ offers and enabling customers to visualize products in different settings. By 2020, 100 million consumers will shop in AR online and in-store, according to Gartner, Inc. (www.gartner.com). “Retailers are under increasing pressure to explain the purpose […]

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