02.04.2019 13:19 Uhr, Quelle: 9to5Mac

Swatch wins trademark battle with Apple over ‘Tick Different’ slogan

Swatch has won a legal battle with Apple over its ‘Tick Different’ slogan. Apple had objected to the Swiss watch company’s use of the slogan, which Swatch used to promote its NFC-enabled watch. Apple argued that Swatch was unfairly trading on the Cupertino company’s ‘Think Different‘ phrase, one of the best-known slogans in advertising history … more…

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