06.11.2007 19:21 Uhr, Quelle: Engadget

Microsoft says goodbye to the social

Filed under: Portable Audio, Portable Video AdAge has a piece profiling the "180" Microsoft made in marketing the Zune; many have already seen this year's far less, shall we say, esoteric ads, but few (including us) realized the new hardware's marketing onslaught was the result of Microsoft's doubling -- even quadrupling -- its Zune ad budget, switching advertising firms (which resulted in those trippy Flash sites), and, oh yeah, killing off "the social". Sorry obsessive Zune guy, we hate to be the bearers of bad news but the truth can be hidden

Weiterlesen bei Engadget