05.11.2007 17:35 Uhr, Quelle: MacNN

Dr Pepper intros first branded iPhone game

Dr Pepper today released Matchcaps, the first-ever "advergame" designed specifically for Apple's Safari Web browser on the iPhone. "There's always more to Dr Pepper. Consumers want enhanced access to fun and games on their iPhones, and Dr Pepper will be the very first to deliver it to them," said Andrew Springate, vice president of Dr Pepper market

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