04.12.2018 17:37 Uhr, Quelle: 9to5Mac

Documenting the overlooked craft of temporary Apple stores

No retailer wants to close a store — even temporarily. Closures mean lost sales, disruptions to service, and a negative customer experience. As Apple’s stores have steadily grown in popularity over the past 17 years, renovations and expansions to keep up with increased traffic have necessitated temporary closures from time to time. In locations without nearby alternatives or where construction work is estimated to be time-consuming, Apple has implemented temporary stores to ease the transition. more…

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