Apple just announced on its earnings call that it will stop reporting unit sales for iPhone, iPad and Mac from next quarter — the start of its next financial year. The company already withheld unit sales for Apple Watch, AirPods and similar products as part of its ‘Other Products’ business.
However, opting not to release numbers for its biggest revenue drivers, especially the iPhone, is a huge deal. It means investors can only guess at just how successful Apple’s flagship products are being received by the market.
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