The run-up to the launch of the iPhone X has been a long one. We got the first sure-fire clue that Apple was shaking up its iPhone line with last year’s iPhone 7. Instead of the familiar tick-tock pattern of a new design one year and new internals the following year, the iPhone 7 was a second tock: a relatively minor external refresh of the iPhone 6 design.
That was, of course, an interim move while Apple got the iPhone X ready for launch. But instead of two new models this year, we got three.
There were many who wondered whether Apple knew what it was doing …
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