Apple, this week, let slip another clue in its ambitious plans to become the premiere delivery mechanism for digital content to the content-hungry world. iTunes Movie rental service, no longer a technical hurdle with the AppleTV sitting in store shelves consumer entertainment centers, is most likely being held up by lawyers, negotiators and studio executives who are undoubtedly wary of selling away the distribution part of the home entertainment value chain that they possess.
It is really only a matter of time until one or two studios relent **cough Disney** and the other studios fall in line. It would be extremely surprising if the service doesn't launch before 2008 with the a
