20.09.2007 21:05 Uhr, Quelle: iPodlounge

Article: Customers Ask: Is Apple Going Rotten?

Karma. Doing the "right thing." Thinking different. Apple's enlightened approach to building customer loyalty is now famous, generating big headlines every time CEO Steve Jobs takes on Hollywood or the music industry. Attempts to raise iTunes prices? "Greedy." A fight with NBC over revenues? "Give peace a chance." That's Apple, your socially-conscious corporate friend, who does right by you while standing up to big bullies -- sort of like a character…

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