One of the things I like about Apple is the company’s strong commitment to privacy. By making its money from hardware and chargeable services, it doesn’t need to rely much on advertising, and it can therefore afford to take a strong stand on the issue.
Indeed, the legal tussle with the FBI over the San Bernardino shooting was probably one of the best pieces of PR for the company. It demonstrated that Apple felt so strongly about protecting the privacy of its customers that it was willing to take on the might of the U.S. government.
Taking on the advertising industry is likely even better PR, but while I generally applaud Apple’s attitude, I think in one particular case, it is actually taking things too far: Intelligent Tracking Prevention in High Sierra …
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