Apple has rolled out new in-store displays to select Apple Stores, demoing how users can take advantage of the Home app and HomeKit accessories to create smart home experiences.
The company has constructed special areas in the Apple Store where customers can test out the Home app on iOS devices and see the changes update live in the virtual home pictured on the screens. If visitors like what they see, they can then buy accessories like Philips Hue bulbs off the shelf using the Apple Store app.
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