Siri has come under fresh attack today, with former members of Apple’s intelligent assistant team stating that it still lags behind its rivals despite the announcement of HomePod and improvements introduced in iOS 11.
Independent tests of the main IA systems also tend to bear this out, especially when it comes to personalization. Both Google Home and Amazon Echo have a better understanding than Siri of who we are and what we are likely to want.
The thing is, this isn’t coincidence – and doesn’t come without a cost …
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