Apple has for some time now been touting the iPad as a PC replacement device for many people. Steve Jobs way back in 2010 used the cars and trucks analogy, arguing that while some would always need the power of a Mac, many would be able to do everything they needed on an iPad.
Tim Cook suggested that day had arrived in 2015, asking ‘why would you buy a PC any more’ – before clarifying that he meant Windows PCs, not Macs. He also said that when he travels, he takes only an iPhone and an iPad Pro, not a Mac. An ad campaign last year further promoted the idea of an iPad as a fully-fledged computer.
Several new features in iOS 11 were clearly aimed at making an iPad more of a Mac substitute …
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