Siri may have been a pioneer in the field of voice-based intelligent assistants, but competition in the field is now fierce. Google Assistant, Microsoft’s Cortana and Amazon’s Alexa are all aiming to take Siri’s crown.
The problem, however, is that many Apple owners are so deeply embedded in the ecosystem that there’s little risk of them switching platforms – especially not from an iPhone to an Android phone. So while Google Assistant in theory put Apple under pressure to improve Siri, in practice, not so much.
But if Google Assistant does indeed make it onto the iPhone this week as reported, that’s a new ballgame …
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