A design student whose work was praised by Apple as the company turned him down for an internship decided to take the feedback to heart. When Apple told Northwestern Uni student Jason Yuan they wanted to see more growth and training, he decided to work on this by redesigning the iOS Apple Music app.
The project began with qualitative research – talking to users in depth about their approach to music and their experience of the app – and led to what proved to be a key insight …
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