Probably the most important announcement during this Special Event was the partnership between Apple and Starbucks around the iTunes Store. iPod Touch owners entering a Starbucks store will have the opportunity to freely access to the iTunes Store, and to browse or purchase tracks online.
Starbucks has been trying to built its own online music store, and this agreement with Apple is probably for both partners a good deal. Starbucks keeps having a "Music offer", while Apple will build the success of on-air iTunes Store purchase from Starbucks stores and its WiFi hotspot network. In a couple of weeks, one should not be surprised to see iPhone and iPod Touch owners massively represented in Starbucks shops.
[translation by Linathael]
