Following the recent announcement by NBC to stop offering its catalog on iTunes, Apple decided to react to avoid consumers and analysts to only rely on NBC's point of view.
Apple® today announced that it will not be selling NBC television shows for the upcoming television season on its online iTunes® Store (www.itunes.com). The move follows NBCs decision to not renew its agreement with iTunes after Apple declined to pay more than double the wholesale price for each NBC TV episode, which would have resulted in the retail price to consumers increasing to $4.99 per episode from the current $1.99. ABC, CBS, FOX and The CW, along with more than 50 cable networks, are signed up to sell TV shows from their upcoming season on iTunes at $1.99 per episode.
We are disappointed to see NBC leave iTunes because we would not agree to their dramatic price increase, said Eddy Cue, Apples vice president of iTunes. We hope the
