Filed under: Features, Misc. GadgetsWe just showed up at LG's IFA keynote, and LG Europe CEO James Kim has taken the stage.11:09AM - LG has struck upon a new factor for product design: WAF, Woman Acceptance Factor. It's not just about the guys anymore.11:11AM - Mentions the Chocolate, and LG's latest TVs that "look beautiful even when switched off.11:12AM - And now welcoming Elmar Schuller, VP of red dot to talk more about design.11:14AM - We can talk about the "quality war" or the "price war." And design quality helps you avoid the price war. Kind of preaching to the choir here, giving examples of cars and pasta.
