30.03.2017 13:03 Uhr, Quelle: 9to5Mac

Apple declared ‘most intimate brand’ in survey of 6,000 consumers

A survey of 6,000 consumers across three countries has found that Apple is ‘the most intimate brand’ – using a range of survey responses to measure the emotional connection people feel to a brand. It also had the highest score for ‘can’t live without this brand,’ with 59% of consumers ticking this box. Behind Apple in the top 10 were Disney, Amazon, Harley Davidson, Netflix, Nintendo, Samsung, Whole Foods, BMW and Toyota. MBLM, the company behind the survey, say that hard data proves the rankings aren’t just fluff … more…Filed under: Apple

Weiterlesen bei 9to5Mac