Apple this week has started a new Apple Music “Ambassador” marketing campaign for its streaming platform, quietly recruiting students and giving them perks in exchange for promoting the service and recruiting others. The new effort targets college students specifically and is run by so-called “Apple Music Ambassadors” on Twitter via a third-party marketing company called Social Chain that it appears Apple has hired (Social Chain lists Apple alongside other high-profile clients on its website).
While some specific information is unclear, these Student Ambassadors will share links to Apple Music content on Twitter and be rewarded with 3 months of free Apple Music and various other perks based on the number of users they recruit…
more…Filed under: Apple
