Imagine this possibility: Apple holds an iPhone event in September, unveils iterative iPhone 7s and 7s Plus upgrades shipping in 2-3 weeks, and a radically different iPhone 8 or iPhone Pro that won’t ship for another 4-6 weeks.
Even when the totally new iPhone does ship, supply is extremely constrained and only the very first pre-orders get stock before the end of the year. Would you be willing to wait it out for the dramatically different iPhone?
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