13.08.2007 11:05 Uhr, Quelle: Hardmac.com

Vivendi Universal to Trial iTunes-free DRM-free Music

Couple of weeks ago, we were reporting about rumors regarding the conflict between Vivendi Universal and Apple concerning conditions, prices and way to offer online music to customers. In its choice to regain control over Apple iTunes, the largest music label Vivendi Universal decided to follow EMI's move towards DRM-free music, but without allowing Apple to be part of it. Universal claims that Apple's iTunes with its DRM-loaded catalog will be used as a reference for measuring the impact of sales on pricing, piracy and sales. This DRM-free trial includes many online music stores among them: Amazon.com, Wal-Mart, BestBuy, RealNetworksÂ’s Rhapsody, Transworld, PassAlong Networks and Puretracks. DRM-free tracks will be provided in MP3 format, but it remains unclear if encoding quality will equal current EMI DRM-free tracks on itunes. The four-month test will begin Aug. 21 and will run through the end of January 2008. This move from Vivendi Universal looks like the last action of a battle initia

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