A Wells Fargo analyst has noted that Apple has ceased to disclose its advertising spend in its latest 10-K annual report, instead bundling it into a more general category of ‘selling, general and administrative (SG&A) expenses.’ Apple has in the past always specifically disclosed its ad spend, notes Business Insider.
Apple last year increased its ad spend by a massive 50% to a record $1.8B. While the 10-K suggests that this year’s spend is lower by one measure, Wells Fargo suggests that might not be telling the whole story …
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