When Apple very quietly announced a new job title for Jony Ive last year, the company presenting it as a promotion didn’t stop speculation about what it might really mean. The fact that he was handing over management responsibilities and spending more time in his native England seemed to suggest that Apple’s design lead might in fact be taking more of a back-seat role.
Apple’s publication of a design book that focused on Ive’s designs, ignoring everything that went before, reignited that debate, with some suggesting that he was looking back on his life’s work. Ive himself said that he wasn’t focused on looking back, but noted Apple blogger John Gruber further fueled the fire with comments on a podcast …
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