In the list of moments you’re never going to live down, literally laughing at Apple’s launch of the iPhone has to be right there at the very top. Nine years on, former Microsoft CEO Steve Ballmer has told Bloomberg that Apple made it work thanks to a smarter business model.
“I wish I’d thought about the model of subsidizing phones through the operators,” he said. “You know, people like to point to this quote where I said iPhones will never sell, because the price at $600 or $700 was too high. And there was business model innovation by Apple to get it essentially built into the monthly cell phone bill.”
Microsoft was very late to move into the hardware business, despite creating a number of prototypes over the years – including something remarkably similar to Apple’s new Touch Bar, created back in 2009 …
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